Fos

A Behaviour Centred Design intervention to increase student motivation

Summary

Behaviour Centred Design is a new method combining cognitive sciences with an evolutionary framework to successfully change behaviours. It uses 2 powerful frameworks : behaviour settings and motives, which allows to draw insights on the contextual, cognitive and emotional elements that will influence a user’s decision making. This approach can be used in many contexts, including but not limited to, public health, commercial product design and marketing.

Fos is a desirable productivity tool that aids students increase their intrinsic motivation and therefore improve their wellbeing and results. Students can track their daily tasks, with a physical touchpoint which provides a dynamic visualisation of their progress. It integrates with a computer app which provides an overview of their achievements.

Role

During this project, I put a strong emphasis on product adoption and therefore decided to learn a new design framework. I provided a detailed behaviour centred design study of behaviour settings of my target audience (undergraduate students) and motivations. It was conducted on 25+ participants.

Key challenge

Finding design interview methods which would enable non-biased information. The behaviour centred design framework requires a non-biased approach, it therefore eliminates interaction with the target audience. However, my 3 years experience of user centred design methods proved that many crucial insights can be obtained from interviews.

Skills

Behaviour centred design, Shadowing, Ethnography, Branding, Ergonomic tests, Rapid prototyping, Focus groups, UX/UI, Product design.

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